You may think you don’t really need professional headshots. Shouldn’t your skills and the quality of your work speak for itself?

Well, I’m sure you’ve heard that images speak much louder than words. In fact, research shows that a majority of customers feel more comfortable working with people and companies who have professional photos.

In our digital age, most people research a company or service before making a purchase, and your headshot often serves as potential clients’ first impression of who you are and what you do. A high-quality headshot can draw in prospects, helping them trust in your skills and abilities. On the other hand, a poor or out-of-date headshot can scare potential clients away.

If you want your business to succeed and grow, professional headshots are a great way to start. You can use these images across all your social media, your website, blog posts, and even in your email signature. The possibilities—and potential for growth—are almost endless.

Show off who you are.

Professional headshots can help you convey the message you want to send to prospects. Neat, conservative clothes indicate that you’re tidy and take care in your appearance and work, while smudged or sloppy makeup or hair can give the impression that you’re unprepared and disorganized. It’s important to look clean and professional. This is your chance to show the world what you’re made of and how awesome you are!

Boost your confidence.

Having high-quality photos of yourself not only affects how others see you—it can affect how you see yourself. Maybe you’ve always thought of yourself as not very photogenic, but with the right photographer, you can see how great you look, and that can give you confidence as you step out into the world to promote your company.

Demonstrate your authenticity.

A professional headshot on your social media profiles and website can help you show prospective clients how much you care about your work. If you just post a grainy selfie, people may assume that you didn’t care enough to put in the effort to get a better photo. Show potential clients how professional you are and how hard you’ll work to help them.

Professional headshots can be a shortcut to getting people interested in your business and can open the door to conversations about working together. Sometimes that little extra push is all you need to increase your leads and create real growth for your company!