What is Personal Brand Photography and Why is it So Important?

What is Personal Brand Photography and Why is it So Important?

What is personal brand photography?

When most people think about branding, they concentrate on their logo, the type of font used on their website and the color palette. Your visual identity is made up of these elements sure, but a big part of that identity is you and what you what your audience to come away with after viewing your site.

Brand photography is a customized portrait session that reflects your visual identity. We create professional images that fit with your brand by showcasing the stories you want to tell. This can include your workspace, your craft, props, your products and your team members (including your pets that might share an office with you and reflect who you are as a person).

What brand photography is not, is just another headshot. While a headshot is a part of a brand portrait session, what we focus on is a range of consistent, well-crafted images that tell the story of your business, your brand, and your unique value proposition.

Why is this important?

I think Seth Godin said it best – “People do not buy goods & services. They buy relations, stories, and magic.”

Strong images help shape the story you want to showcase to your ideal client. They need to connect with you, not just with what you do or sell. Telling your story makes that happen. Remember that first impressions influence purchasing decisions. And buying is driven by emotion more than logic or even facts.

You must keep your visitors engaged with updated visual content. Don’t risk losing their limited interest with the same tired photos. Studies show posting daily or even multiple times per day on Instagram and Pinterest drive conversions because people want to see fresh content.

Posts on social media with images receive 120% to 180% more visibility and engagement. 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media.

When you invest in brand photography you come away with a library of image files to select from which will:

  • Save you time
  • Provide a beneficial impact to your bottom line
  • Differentiate yourself from your competition
  • Make your ideal client feel connected to you and what you offer
  • Help you rock your business like the star you are!

In today’s crowded online marketplace saturated with similar messages, you cannot afford to under-utilize any of your assets. And that includes professional photography.

Rock Your Linkedin Profile

Rock Your Linkedin Profile

linkedin profile

Give your profile picture a boost

If you have spent anytime at all on Linkedin, then I’m sure you’ve noticed the profiles that stand out. They are for the people who spent time filling in all the details of their profile, getting colleagues to write endorsements and making sure their resumes give the results of their efforts and don’t just read like a job description.

And while all of that is incredibly important, before you even start looking at those details, what is the first thing you notice? The profile picture. Are you looking at a selfie, vacation pictures, random iPhone pic with so-so lighting or has this person taken the time to hire a professional?

The difference between people who have invested in their image and the people who don’t is immediately apparent.

profile picture
headshot photo

Nicci is an excellent example of this. She came to my studio in October because she understands that to get noticed on Linkedin she needed to update her profile picture. I followed up with her two months after her session, and she reported that her Linkedin results soared immediately after updating her image and within two months she found her dream position.

So be like Nicci and let’s rock you Linkedin profile today and start 2019 with a win!

Everything You Need to Know to Prepare for Your Headshot Session

Everything You Need to Know to Prepare for Your Headshot Session

headshots

You’ve taken the leap and booked your headshot session! You want to create professional images that reflect your skills, intelligence, and personal brand. But how do you prepare?

Don’t worry! I’ve put together this quick guide to help you feel ready to go on the day of your session!

What should I wear?

Clothing is a way to express yourself, and it’s important that the outfit you choose for your headshots matches your personality and conveys the message you want about your business and yourself.

That said, the simpler and more neutral the clothing, the better. Go for solid colors and avoid neons and busy patterns. Be sure to iron all your clothes before the shoot so they don’t appear wrinkled in your photos. And when it comes to shoes, remember that no one will see your feet in a headshot, so wear something comfortable!

Bring a few different outfits to choose from, and I’ll help you decide on the best one for your images! The most important thing is that you’re comfortable because if you’re not, it will show in your photos.

Should I do my own hair and makeup or hire a professional?

Whether you hire a makeup artist or hair stylist is completely up to you! Some people do so because they want to look their best, while others feel comfortable handling their appearance on their own. If you don’t often wear much makeup or don’t like the way your makeup has appeared in photos, definitely consider hiring a professional to do it for you.

The most important thing is that your headshots look like you, so make sure to do your hair and makeup in a way that is normal for you. After all, you want people to recognize you from your photo!

Should I get a haircut before my headshot session?

If you do choose to get a haircut, schedule it at least a week before your session. We’ve all had bad haircuts, and you want to give your hair time to grow out, just in case it’s too short for your liking.

How do I pose?

Posing is something you definitely don’t have to worry about! It doesn’t matter if you’ve been in thousands of photos or you avoid the camera like the plague—I’m here to help you feel relaxed and have fun. I’ll coach you into a variety of poses and expressions and shoot photos from different angles to make sure we have a lot of great images and options for you to choose from. And I’ll never just put you in front of the camera and expect you to figure it out; there will always be plenty of clear direction!

I don’t like the way I look in photos. What can I do to change that?

Many people feel that they’re not photogenic, and most of the time that’s because they’ve only had photos taken by friends and family, not a professional.  As a professional photographer, I’m an expert in lighting, angles, and post-production, so I know how to create photos that you will love! Learn why professional beats DIY when it comes to your headshot.

Should I have headshots taken in a studio or outside?

Both are great options, and fortunately for you, we’ll do both at your session! Studio light and backdrops offer better control of the images, while natural light can give your photos a fresh, clean feel. I’ll photograph you in both settings, giving you more options to choose from!

These are some of the most common questions I hear when it comes to headshot sessions. If you have more questions, feel free to get in touch! I’d love to chat with you!

Need more advice on what to wear?

6 Tips to Get the Most for Your Money with Your Professional Headshots

6 Tips to Get the Most for Your Money with Your Professional Headshots

professional headshot
headshots

Professional headshots are worth it.

Professional headshots are definitely an investment, both financially and for your professional career, but they’re well worth it! A high-quality headshot can help you make a great first impression, whether you’re applying for a job or promoting your own business. Here are a few ways to get the most out of your professional headshots.

Use a variety of expressions. 

Every single shot you take doesn’t have to be a deadly serious expression. Of course, you want to look professional, but that doesn’t mean you can’t crack a smile or even laugh now and then. And definitely don’t use the same forced smile for every image. The more variety you have in your expressions, the more choices you’ll have later. A more serious headshot may be suitable for a job application, while an image that’s a little more casual may look better for social media or your blog.

Keep it simple.

When it comes to background, you want something that will help you stand out but won’t draw attention away from the main focus of the photo: you. Talk to your photographer about the kind of backgrounds you think would suit your needs, and they can suggest the perfect locations or in-studio backdrops to get the look you’re going for.

Consider getting help from the pros.

Hair and makeup for photos may be different from what you may do in your daily routine. If you don’t wear makeup often or are unsure what to do, it’s a great idea to get both your hair and makeup professionally done before your shoot, so you know you’ll look your best.

And guys, this advice goes for you too—consider stopping into the barbershop before your photos so your hair is looking sharp!

Choose the right outfit.

No matter what your line of work, your clothing will be front and center in your headshots and will probably be the first thing people notice when they look at your images. Avoid any patterns or graphics that can be distracting and stick to solid, neutral colors. Ladies, try to avoid statement necklaces or any large pieces of jewelry that will draw attention away from your face.

Turn up the tunes.

One of the main things that keeps people from getting professional headshots is nerves. I can’t tell you how many times I’ve heard “I’m just not photogenic” or “I don’t feel comfortable in front of the camera.” Have no fear! It’s your photographer’s job to help you feel at ease, and one way to do that is to play some of your favorite music. Create a playlist of songs that help you relax—or songs that get you pumped up. Whatever works for you!

Know your target audience.

Before you go in to your photo session, do some research on what type of headshots fit well with your business or industry. Look at the websites of companies you’d like to work for and study the photos of their employees. And if you’re starting your own business, search for similar companies to give you an idea of what sort of tone to strike. If you’re unsure, err on the conservative side.

The more effort and thought you put into your images, the more you’ll get out of them. After all, your professional headshots are an investment in your professional future!

Are you ready to get the most from your business headshots?

The Importance of Medical Residency Headshots

The Importance of Medical Residency Headshots

Is it really important to have a high-quality headshot when applying for a medical residency program? Yes, and it might be vital to being accepted.

I’ve been getting so many requests for these types of photos recently, I’ve developed a specific process to help students get a photo that works well for applications.

First, this is what goes into a great medical residency image:

 

  1. Formatting. A digital image file correctly formatted as required by Electronic Residency Application Service (ERAS).  You are busy enough applying for your residency, worrying about the file specs is not something you need to add to your list. The correct format is 2.5″ x 3.5″ at 150 dpi, with a maximum file size of less than 100 KB.
  2. Every picture tells a story. It’s important for you to show confidence, intelligence, and affability in your photo. First impressions really do matter and snap judgements will be made from your photo.  Will you fit into the environment?  Do you look like you know what your doing? Do you seem approachable and friendly?  Yes, all these things can be demonstrated with a good headshot.
  3. Lighting and Backdrop. According to Linkedin, on average, you are 14 times more likely to be picked for an interview if you have a professional headshot? Having a photo without professional lighting and backdrop can seriously hurt your chances of landing your dream residency program. A professional headshot at its simplest level shows you care enough to invest in a professional portrait.

 

Important:  We recommend that your residency portrait be taken on a light gray or white background and even blue is an acceptable choice and will stand out on the ERAS thumbnail.

OK, so you know you need one, now How Fast, How Long and How Much?

  1. Appointments for our One Look Sessions can be booked as soon as within 12 hours, depending on my availability.
  2. The session itself lasts about 10 to 15 minutes and then we will spend another 15 minutes reviewing your images and making your final selections.
  3. The final images will be edited, formatted and provided to you for downloading within 24 hours.
  4. Our One Look Session fee is $75 and the cost for our 2 digital image package is $125.

So, the entire process takes about 30 minutes, costs just $200 and we are conveniently located off Hwy 80 near the El Cerrito/Richmond border.

Time to Update Your Image?

Bay Area Headshot Portraits | How Headshots Help You Boost Social Media

Bay Area Headshot Portraits | How Headshots Help You Boost Social Media

How Headshots Help

Boost Your Social Media Profile

Headshots are a great way to boost your social media profile and to draw unique traffic to your profile. If you are a digital influencer, a social media marketing strategist or just the face of your own company, then you must have a healthy amount of people visiting your profile. A professional headshot can help you gather up that precious traffic without much hassle.

Three ways professional headshots help boost social media profiles-

  1. Social media sites- You can proudly display your headshots in your LinkedIn, Facebook, Twitter, Blog profile which will add an overall level of professionalism to your profile. As people notice profile pictures first when they browse through profiles, a perfect headshot will ensure that your audience checks out your services after looking at the profile picture.
  2. Audience engagement- You can increase audience engagement with a perfect headshot picture. A perfect headshot photo creates a long-lasting impression on your audience and the next thing they want to do is to check out the products or services that you offer. A good headshot picture, therefore, can essentially be the deal breaker and can launch your company on an exponential growth trajectory.
  3. Where can you use- A great headshot will complement a great profile and you can use your headshots on social media websites like Facebook and LinkedIn or on the About Us page of your website or blog. Many a time, if you feature as a guest writer on someone else’s blog, you can add your social media headshot in the same post and garner views. Your headshot picture should give a little hint about your company or the domain that you do business in. This will increase relatability among people and your unique visitor count will grow exponentially.

Always remember-

You must get the headshots done by a professional headshot photographer who will make sure that you get a priceless headshot picture that you can display proudly on all of your social media accounts.

 

Time to Update Your Image?