What is personal brand photography?
When most people think about branding, they concentrate on their logo, the type of font used on their website and the color palette. Your visual identity is made up of these elements sure, but a big part of that identity is you and what you what your audience to come away with after viewing your site.
Brand photography is a customized portrait session that reflects your visual identity. We create professional images that fit with your brand by showcasing the stories you want to tell. This can include your workspace, your craft, props, your products and your team members (including your pets that might share an office with you and reflect who you are as a person).
What brand photography is not, is just another headshot. While a headshot is a part of a brand portrait session, what we focus on is a range of consistent, well-crafted images that tell the story of your business, your brand, and your unique value proposition.
Why is this important?
I think Seth Godin said it best – “People do not buy goods & services. They buy relations, stories, and magic.”
Strong images help shape the story you want to showcase to your ideal client. They need to connect with you, not just with what you do or sell. Telling your story makes that happen. Remember that first impressions influence purchasing decisions. And buying is driven by emotion more than logic or even facts.
You must keep your visitors engaged with updated visual content. Don’t risk losing their limited interest with the same tired photos. Studies show posting daily or even multiple times per day on Instagram and Pinterest drive conversions because people want to see fresh content.
Posts on social media with images receive 120% to 180% more visibility and engagement. 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media.
When you invest in brand photography you come away with a library of image files to select from which will:
- Save you time
- Provide a beneficial impact to your bottom line
- Differentiate yourself from your competition
- Make your ideal client feel connected to you and what you offer
- Help you rock your business like the star you are!
In today’s crowded online marketplace saturated with similar messages, you cannot afford to under-utilize any of your assets. And that includes professional photography.